2018 marks the launch of the restyling Salem collection. Introduction a new design offering a greater opening, an elegant blue …
Discover our new Flowers collection 2017 with the unique metal band. The watches in the Flowers collection stand out …
The name, of course, was not unknown to us, but putting an image on this brand was quite difficult. Yes, we knew that the brand had won acclaim. Yes, we knew that the mark it had left was still perceptible. Above all, however, ...read more
In 1898, whilst Emile Zola advocated for the defence of Alfred Dreyfus in his open letter to the President of the French Republic, the United States, on the other side of the Atlantic, declared war on Spain. At the same time ...read more
“Swiss made” embodies a concept of quality that has been forged over years…read more
“Swiss made” embodies a concept of quality that has been forged over years. It includes the technical quality of watches (accuracy, reliability, water-resistance and shock-resistance) as well as their aesthetic quality (elegance and originality of design). It covers both traditional manufacturing and new technologies (micro-electronics).
The Swiss are not the only watchmakers to manufacture high quality timepieces and are consequently faced with strong competition. However, thanks to their unique infrastructure and to their know-how and spirit of innovation, they have succeeded in maintaining their leading position.
The intrinsic value of the ‘Swiss made’ label, therefore, is the result of considerable efforts on the part of watchmaking companies—who are ultimately responsible for maintaining its reputation.
A SWISS WATCH
Only when it is Swiss may a watch carry the insignia ‘Swiss made’ or ‘Swiss,’ or any other expression containing the word ‘Swiss’ or its translation, on the outside. According to Section 1a OSM, a watch is considered to be Swiss if:
- Its entirely developed in Switzerland;
- its movement is Swiss;
- its movement is cased up in Switzerland;
- 60% of its cost price is generated in Switzerland;
- and the manufacturer carries out the final inspection in Switzerland.
Every diamond is a miracle of time, place and chance…read more
Every diamond is a miracle of time, place and chance. Like snowflakes, no two are exactly alike.
Until the middle of the twentieth century, there was no agreed-upon standard by which diamonds could be judged. Today, globally accepted standards for describing diamonds are based on: Color, Clarity, Cut, and Carat Weight. The 4Cs of Diamond Quality is now the universal method for assessing the quality of any diamond anywhere in the world.
The creation of the Diamond Quality 4Cs meant two very important things: diamond quality could be communicated in a universal language, and diamond customers could now know exactly what they were about to purchase.
Silvana offers quality diamonds that are certified by the Kimberly scheme and that follow the 4Cs.
- Cut: round
- Color: near colorless
- Clarity: very small inclusions.
- Carat: depending on your Silvana watch
Mother of Pearl
The story says that Damascus Monks introduced the nacre’s craftsmanship in Bethlehem…read more
Mother of Pearl
The story says that Damascus Monks introduced the nacre’s craftsmanship in Bethlehem in the 15th century, creating an important Industry from it. However, mother of pearl has always attracted man from all corners of the world.
Mother of pearl, also known as nacre or Abalone Shell, is the inner lining of many types of molluscs. This shell lining can range from white to rainbow color. It can have a low luster or be highly iridescent.
Used for decoration, jewellery, knifes handles and ancestral medicine throughout the ages, the watch industry has also shown a great interest in it. Feminine, noble, colorful: MOP is a perfect material to express beauty and to seduce any woman.